💪 Healthy ageing ingredients

Top news (focus on lactoferrin)

💉 GLP-1 (boosters, companions, and alternatives)

Top news

Other news

Quick news

🦠 Gut health & “better-for-you”

The US market is seeing a surge in demand for gut health–focused and “better-for-you” products, with prebiotic claims in particular driving high valuations and strategic acquisitions:

• PepsiCo acquired Poppi, a US-based prebiotic soda brand for nearly $2B, while Olipop, another US startup known for its “better-for-you” prebiotic beverages, is now valued at nearly $2B, up from just $200M in 2022.
• Hershey acquired LesserEvil to expand its portfolio of healthy snacks.