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US Consumer Trends: 2025 mid-year report - focus on health, AI and longevity

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• A mid-2025 survey of 3,100 US adults highlights shifting views on AI, health, and longevity, with younger respondents showing greater optimism than older ones.

• It reports that younger consumers are more open to AI for meal planning and see it playing a role in longevity (see graphs below).

  

  

• In the survey, most Americans would spend under $100/month on longevity products and services, and prefer feeling healthier over living longer (see graphs below).

  

  

**The New Consumer (see the full document in PDF below)**

Consumer Trends Mid Year 2025.pdf

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GLP-1s leading to reduced food spending

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• A survey of 1,200 GLP-1 medication users, conducted by Sunlight.com, a US health brand commercialising GLP-1 solutions, found average monthly food and diet spending dropped by $218, or about 30%.
• The largest declines were in fast food and snacks, followed by groceries and restaurants.
• Users reported eating smaller portions, reducing snacking and high-sugar cravings, and finding fast food less appealing.

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